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Crisis
Communication Procedures
STEP
1
Call
911
STEP
2
Contact
Site Administrator, Chief Building Administrator, or Designee
(Serves
as Campus Crisis Leader)
STEP
3
Activate
Campus Crisis Management Team
(If
necessary as determined by Campus Crisis Leader)
STEP
4
Contact
District Crisis Management Team
STEP
5
Activate
District Crisis Management Team
(If
necessary as determined by Campus Crisis Leader)
Media
Communication Procedures
In an emergency or
disaster situation, do not make any statement to the media. If pressed
for information, state that you must notify the Superintendent and
the Director of Public Information of the situation prior to releasing
any information. Take the reporter’s name and number, and forward
the request for information to the Director of Public Information
or give the reporter the Director’s number, 281-420-4813.
Limit media access
to the building until the Director of Public Information arrives.
Until then:
-
Assign staff members
to entrances so that they can direct media to Communications
Control
-
Center at a predesignated
location on campus. Each principal should have a location assigned
prior to an occurring emergency.
-
Do not allow media
to film scene.
-
Provide no information
other than as shown in section on "Release of Information"
(pg. 6).
-
Realize that the
school has little control over activities outside the building
as long as the media is not interfering with bus loading, etc.
-
If scene has been
cleared by emergency medical service, medical examiner, or law
enforcement authorities, escort media to scene only if it does
not interfere with school/facility operations.
-
Remain with media
at all times at the incident scene. Do not allow the media to
interview students or staff.
-
Consider the need
for translation of communications materials for non-English
speaking parents.
When the Director
of Public Information arrives, he or she will:
-
Obtain information
from law enforcement and school personnel.
-
Handle media and
serve as district spokesperson.
-
Prepare a statement
for telephone calls to school.
-
Prepare a statement
to be sent home with all students regarding the situation. (Pre-written
letters are on diskette in all facility main offices.)
Remember – when
dealing with reporters, your goals are the following:
-
Assure as little
interruption of learning as possible; and
-
Keep the public
informed.
Release
of Information to Media and Public
Limit
media access until Director of Public Information arrives. See "Media
Communication Procedures". Assign an individual to stay
in Communications Control Center to type bulletins, answer phones,
and take/relay messages. Be sure individual has all necessary information.
Superintendent
or designee will notify school trustees and other appropriate
administrative staff.
The following may
be released immediately by school personnel:
Delay release of the
following information until confirmation:
-
Staff/student
name until next of kin present at school or hospital;
-
Pronouncement
of death until ruled by medical personnel;
-
Details of incident;
and
-
Cause of death
until officially certified.
The site administrator
should caution staff to release only confirmation of incident and
other information provided by school office and to refrain from
opinions about an incident or the student/staff involved.*
Kathy Clausen, Director
of Public Information . . . . . . . . . . .281-420-4813
*In some instances,
a school nurse may be needed to assist in the interpretation or
clarification of medical information.
Media
Announcements
When it is necessary
for students to be moved to an alternate site, the Public Information
Office will notify The Baytown Sun, radio, and television stations.
The Public Information
Office will also notify the media when it is necessary to close
school due to weather or other hazardous conditions.
The following are
the stations parents and employees should listen to regarding alternate
school locations or school closings:
-
KPRC Television
Channel 2
-
KHOU Television
Channel 11
-
KRIV Television
Channel 26
-
KTRK Television
Channel 13
-
KTMD Channel 48
(Spanish)
-
KXLN Channel 45
(Spanish)
-
KTRH Radio 740
FM
-
KILT Radio 610
AM & 100.3 FM
-
KIKK Radio 95.7
FM
-
KXXY Radio 1320
AM (Spanish)
-
KQQK Radio 106.5
FM (Spanish)
-
KWWJ Radio 1360
FM (Baytown)
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